Our Story

I thru-hiked the Appalachian Trail in 2015 — 2,190 miles from Georgia to Maine. After that, I started looking for mountains abroad. Japan wasn't on my radar until a friend mentioned you could climb Mount Fuji overnight and watch sunrise from the summit.

I climbed Yoshida in 2017. Then Subashiri. Then Gotemba. Then Fujinomiya. I climbed Fuji in winter (with a guide, legally) and in the rain and in perfect August weather. Each time I learned something new about the mountain.

In 2019 I moved to Yamanashi and started guiding part-time. I got my wilderness first responder cert. I joined the local mountain rescue volunteer group. I started mapping trails with GPS and sharing the data online.

Fuji Paths is what I wish I had before my first climb — honest info about which route suits which climber, what gear you actually need, what the weather really does at 3,700 meters, and when to turn around. No fluff. No sponsorships. Just what works on the mountain.

Company Info

Fuji Paths Inc.
Vermont Corporation
Founded: 2021

US Office:
179 Battery Street, Suite 200
Burlington, VT 05401

Japan Office:
2-6-1 Omachi, Fujiyoshida
Yamanashi 403-0001

Phone US: +1 (802) 472-0845
Phone JP: +81 555-23-4670
Email: trails@fuji-paths.com

Our Team

JM

Jake Morrison

Founder

Appalachian Trail thru-hiker, summited Fuji 12 times, certified wilderness first responder, former REI gear specialist

YT

Yuki Tanaka

Mountain Guide

Licensed JMGA alpine guide, 15 years guiding on Fuji and Hotaka

SC

Sarah Chen

Trail Researcher

GIS specialist, mapped 200+ km of Japanese hiking trails, former cartographer at National Geographic

KM

Kenji Mori

Safety Advisor

Former Fuji Yoshida Mountain Rescue team member, 8 years search and rescue experience

LP

Lisa Park

Gear Editor

Professional outdoor gear tester, contributor to Backpacker Magazine

What We Believe

No Sponsored Content

Our gear recommendations come from real field testing, not brand partnerships. If we recommend something, it's because it worked for us on the mountain — not because we were paid to say so.

Safety First

Every route guide includes honest difficulty assessments, safety warnings, and "when to turn back" advice. We want you to come back and climb again, not push beyond your limits for a summit photo.

Respect the Mountain

We practice Leave No Trace principles and encourage all climbers to do the same. The mountain belongs to everyone — keep it clean, respect local customs, and be considerate of other climbers.

Accurate Data

All elevation profiles, distances, and timings are based on GPS data and first-hand experience. We update our guides seasonally to reflect current trail conditions and hut availability.